The brand was created in 2016 by a group of friends filled with passion to create a new way to treat plastic waste in our country. The first logo tried to communicate the cicle of the waste and how to improve it into the circular economy.
Re-Branding was a necessary step that consolidated the company goal and helped to professionalize the message. Achieving more visibility in the sector and waking up more interest in the Waste Managers community.
The project was presented in the 4YFN - Mobile World Congress (BCN ‘19) getting various investment rounds, making possible to expand the tests to several Spanish cities.