We started with our long-term goal: Give the best editorial content to our users in an easy way, with a new interface more attractive and intuitive. Engaging them to keep using our services and become loyal consumers of all our apps and services.
1. How can we make the service easier to navigate with the TV Remote and communicate with the rest of our apps and website?
2. How can we make the users come back to consume our VOD, and became addicted to our service?